We provide all the services necessary to successfully run a profitable paid search campaign in a way that meets your ROI goals and budget. Our process begins with an in-depth interview that lets us understand your business model, goals, customers, prospects, marketing messaging and value proposition.

If you have existing PPC campaigns, we analyze your current performance and quickly re-structure ad groupings, re-write ad copy, verify or implement keyword and conversion tracking and evaluate, expand and negatively-disqualify keyword choices based on best practice, our expertise and your market insights.

We incorporate the information gathered from the interview into an internally-used Action Plan that serves as the blueprint for optimizing the paid search campaign.

The Plan is put into action: paid search campaigns are setup using targeted keywords and persuasive ad copy. Campaign tracking and measurement systems are implemented for performance management. We design one or more landing page templates while identifying key factors for future split-testing.

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